Why does my small business need a link in bio?
A link in bio page acts as a free micro-website for your business. It shows your products, location, hours, contact info, and customer reviews — all from a single URL you share on social media, Google, business cards, and packaging. 46.4% of link in bio users are businesses (Linktree Global Report), and businesses with optimized link pages see 2.3x higher conversion rates than those using basic link lists.
If your business operates on social media, WhatsApp, or Google Maps, you need a link in bio page.
What makes a business link in bio different from a personal one
Personal link in bio pages focus on content and social profiles. Business pages need more:
| Personal use | Business use |
|---|---|
| Social media links | Product catalog with prices |
| Latest content | Interactive map with location |
| Music/video embeds | Business hours schedule |
| Portfolio links | WhatsApp direct contact |
| Customer testimonials | |
| QR code for print materials |
The problem: most link in bio tools charge extra for business features. Product catalogs, maps, and testimonials are usually locked behind $5-$25/month paid plans.
Linkship includes all of these for free. No credit card, no trial period, no feature limits on the free plan.
Step-by-step setup for your business
1. Create your free account
Go to linkship.cc and sign in with Google or GitHub. Choose your business name as your username — your page will be at linkship.cc/yourbusiness.
Tips for your business username:
- Use your actual business name: "joesbarbershop", "bellasnails", "cafemadrid"
- Keep it short and memorable
- Avoid abbreviations that customers won't recognize
2. Add your product catalog
Click Add block > Catalog. For each product or service, add:
- Photo: A clear, well-lit image of the product or service
- Name: What you're selling
- Price: How much it costs
- Buy link: Where customers can purchase (your website, Shopify, Etsy, or a booking page)
Catalog best practices for businesses:
- Show your 6-12 best-selling items (not your entire inventory)
- Use consistent photo lighting and backgrounds
- Put your newest or seasonal items first
- Include prices — pages with visible prices convert 40% better than "DM for pricing"
- Link each item to its specific product page, not your homepage
3. Add your interactive map
Click Add block > Map. Enter your business address and an embedded Google Maps view appears on your page.
Visitors can:
- See exactly where you are
- Get one-tap directions from their phone
- Explore the area around your business
This is essential for restaurants, stores, salons, clinics, gyms, and any business with a physical location. Businesses with a map block on their link page receive 28% more direction requests than those with just a text address.
4. Add your business hours
Click Add block > Business Hours. Set your schedule for each day of the week.
Tips:
- Be accurate — outdated hours frustrate customers
- Mark special hours for holidays
- If you have different hours for different services (kitchen closes at 9, bar stays open until 11), note it in the description
5. Add WhatsApp contact
Click Add block > WhatsApp. Enter your business phone number and a pre-filled message.
When customers tap this button, WhatsApp opens with your number and a message like: "Hi! I'd like to make a reservation" or "Hi! I'm interested in your services."
Why WhatsApp matters for businesses:
- Over 2 billion monthly active users globally
- 175 million people message a business on WhatsApp every day (Meta, 2024)
- Response rates on WhatsApp are 98% vs. 20% for email
- In Latin America, WhatsApp is the primary communication channel for 73% of small businesses
6. Add customer testimonials
Click Add block > Testimonials. Add reviews from your happiest customers:
- Customer name
- Star rating (1-5)
- Review text
- Optional: their role or context ("Regular customer for 3 years")
Why testimonials matter:
- 93% of consumers say online reviews influence their purchasing decisions (Podium, 2024)
- Pages with testimonials convert 34% better than those without (Spiegel Research)
- Linkship testimonials generate structured data (schema markup) that can appear in Google search results
How to get testimonials:
- Ask satisfied customers directly after a positive experience
- Screenshot positive Google reviews and WhatsApp messages (with permission)
- Offer a small discount on the next visit in exchange for a review
- Keep reviews under 3 sentences — short and specific beats long and generic
7. Add your social media links
Add a Social media block with icons for all your business platforms:
- Instagram (essential for visual businesses)
- Facebook (still important for local businesses)
- Google Business Profile (critical for local SEO)
- YouTube (if you post video content)
- TikTok (if you create short-form content)
8. Customize your design
Match your link page to your brand:
- Use your brand colors for the background and buttons
- Choose a clean, professional theme
- Add your logo as the profile image
- Preview on mobile — that's how most customers will see it
Business types and setup recipes
Restaurants and cafes
Essential blocks: Product catalog (menu highlights), Map (location), Business hours, WhatsApp (reservations), Testimonials
Pro tip: Generate a QR code and print it on menus, table tents, and takeout packaging. Customers scan it to see your full digital menu and leave reviews.
Barber shops and salons
Essential blocks: Product catalog (services with prices), Map, Business hours, WhatsApp (appointments), Social media (Instagram for portfolio)
Pro tip: Add your best haircut photos as catalog items with prices. Customers see your work, know the price, and book directly via WhatsApp.
Retail stores
Essential blocks: Product catalog (featured items), Map, Business hours, WhatsApp, Links (to online store)
Pro tip: Update your catalog seasonally. Feature new arrivals at the top and link each item to your online store for immediate purchase.
Fitness studios and gyms
Essential blocks: Product catalog (classes/memberships), Map, Business hours, WhatsApp, Testimonials
Pro tip: Show class schedules as a catalog and link each class to a booking page. Add testimonials from members about their fitness journeys.
Professional services (lawyers, accountants, consultants)
Essential blocks: Links (portfolio, booking page), Testimonials, WhatsApp (consultations), Social media (LinkedIn)
Pro tip: Lead with testimonials from past clients. Professional services sell on trust — social proof is your most powerful block.
Photographers and creatives
Essential blocks: Product catalog (packages with prices), Links (portfolio, booking), Testimonials, Social media (Instagram)
Pro tip: Show 4-6 photography packages with sample images and clear pricing. Link each to a booking page. Vague pricing loses customers.
How to share your business link in bio
On social media
Put your Linkship URL in every platform bio: Instagram, Facebook, TikTok, Twitter, LinkedIn. Use a clear CTA like "Menu & reservations" or "Book now + see our work."
On Google Business Profile
Add your Linkship URL as your website link on Google Business. This gives searchers direct access to your full business info page.
On business cards and print
Generate a QR code from your Linkship dashboard. Print it on:
- Business cards
- Menus
- Flyers and posters
- Product packaging
- Receipts
- Window stickers
In email signatures
Add your Linkship URL to your email signature. Every email becomes a passive promotion for your business page.
Via WhatsApp
Share your Linkship URL in WhatsApp status updates and when messaging potential customers. It's more professional than sending multiple separate links.
Measuring results
Linkship includes free analytics to track your business page performance:
Free plan analytics (7-day + 28-day):
- Total page visits
- Clicks per block (which products, links, and buttons get the most attention)
- Traffic sources (Instagram, Google, direct, etc.)
Pro analytics ($5/month or $79 lifetime):
- 90-day, 365-day, and all-time data
- Location data (where your visitors are)
- Device breakdown (mobile vs desktop)
- Referrer details
- AI-powered insights and recommendations
What to track weekly:
- Which catalog items get the most clicks (feature them more prominently)
- Which traffic source sends the most visitors (double down on that platform)
- WhatsApp button clicks (measure customer intent)
- Overall visit trends (growing, stable, or declining)
FAQ
Is a link in bio page enough for my business, or do I need a website?
For many small businesses, a link in bio page is enough — especially if you operate primarily through social media and WhatsApp. It gives you a product catalog, location, hours, contact, and reviews in one page. If you need e-commerce checkout, a blog, or complex features, you'll want a full website too. Many businesses use both: a link in bio as their social media hub and a website for deeper content.
How much does a business link in bio cost?
Linkship is completely free for businesses. The free plan includes all business blocks: product catalog, interactive map, business hours, WhatsApp, and testimonials. Pro ($5/month or $79 lifetime) adds extended analytics, custom domain, AI insights, and removes branding.
Can customers buy directly from my link in bio?
Linkship's catalog links to your external store (Shopify, Etsy, etc.) for checkout. You cannot process payments directly on the link page. For businesses using WhatsApp commerce, the WhatsApp button lets customers message you to place orders directly.
Should I use a custom domain for my business?
Yes. A custom domain (yourbusiness.com instead of linkship.cc/yourbusiness) looks more professional and is easier for customers to remember. Linkship offers custom domain support on every plan, including free.
How often should I update my business link page?
At minimum, update monthly: refresh featured products, update hours for holidays, and add new testimonials. Weekly updates are ideal — feature new arrivals, seasonal items, or promotions at the top of your page.
Can I add a link in bio to my Google Business Profile?
Yes. In your Google Business Profile, add your Linkship URL in the website field. This gives Google searchers direct access to your product catalog, map, hours, WhatsApp, and testimonials — all in one click.
Last updated: March 2, 2026