Social media image size guide 2025
Posting images at the right dimensions is key to looking professional. Our guide covers every updated size across 7 platforms: Instagram, TikTok, YouTube, Twitter/X, Facebook, LinkedIn, and Pinterest. Posts, stories, profile, banner, thumbnail, and more. Copy dimensions with one click.
Updated:
8 formats available
| Format | DimensionsDim. | Ratio | |
|---|---|---|---|
| Post cuadrado | 1080 x 1080 | 1:1 | |
| Post vertical | 1080 x 1350 | 4:5 | |
| Post horizontal | 1080 x 566 | 1.91:1 | |
| Story / Reel | 1080 x 1920 | 9:16 | |
| Foto de perfil | 320 x 320 | 1:1 | |
| Carrusel | 1080 x 1080 | 1:1 | |
| IGTV cover | 420 x 654 | 1:1.55 | |
| Ad (landscape) | 1200 x 628 | 1.91:1 |
Proportion preview
How it works
Pick your platform
Choose Instagram, TikTok, YouTube, Twitter/X, Facebook, LinkedIn, or Pinterest. Each has its specific formats.
Browse the dimensions
See the full table with format, pixel dimensions, aspect ratio, and helpful notes for every image type.
Copy the dimensions
Click the copy button next to any format to grab exact dimensions ready to use in your editor.
Why correct image dimensions make a real difference
Posting an image at the wrong dimensions is like showing up to an interview in a wrinkled shirt: the content might be good, but the first impression is already ruined. Instagram auto-crops images that don't fit its grid. YouTube compresses thumbnails that don't meet specs. The result is content that looks amateur regardless of how good it is.
The 1080x1350 vertical format is king of the Instagram feed because it takes more screen real estate while users scroll. More visual space means more attention time and higher engagement probability. Carousels in this format get an average reach 30% higher than square images, per Later data.
Stories and reels use the full vertical 1080x1920 format. But there are safe zones: the top and bottom get covered by the username, controls, and interaction buttons. Keep your text and important elements in the vertical center to avoid having them hidden behind the platform UI.
Build templates in your favorite design tool at the correct dimensions for every format you use regularly. Having ready templates saves time and guarantees every content piece looks professional. Dimensional consistency is one of those invisible details separating accounts that grow from those that don't.
Frequently asked questions
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Are the sizes up to date?+
What's the best format for Instagram feed?+
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