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Linkship + Google Analytics

Data is power. Connecting Google Analytics with your Linkship lets you understand exactly how your social audience interacts with your content, which links drive interest, and how to optimize for more conversions.

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Como funciona

The Google Analytics integration works in two complementary ways. First, Linkship offers native analytics showing clicks per link, unique visitors, and total traffic. Second, you can add UTM parameters to your Linkship links to track traffic in Google Analytics with granular detail. By using UTMs like utm_source=linkship&utm_medium=bio, you'll see in GA4 exactly how much traffic your link in bio generates, which pages they visit, how long they stay, and whether they complete conversions like purchases or signups. Together they give you complete visibility from your social profile to the final conversion.

Caracteristicas

Todo lo que obtienes al conectar Google Analytics con tu link in bio.

UTM parameter tracking

Append UTM params to your links to identify link in bio traffic in Google Analytics. Measure sessions, conversions, and revenue attributed to your bio link.

Native Linkship analytics

No setup needed — Linkship shows total clicks, clicks per link, and traffic trends. Quick data for quick decisions.

Full conversion funnel

Combine Linkship analytics with GA4 to see the entire funnel — from the click on your bio link to the purchase or signup on your website.

Source comparison

Compare your link in bio traffic and conversions against other sources (Google Ads, email, organic) to understand the real ROI of your social presence.

Como configurarlo

1

Set up Google Analytics 4

If you don't have GA4, create it at analytics.google.com. Add the tracking tag to your website. This step is required to track traffic coming from your link in bio.

2

Build your UTM parameters

Use Google's Campaign URL Builder to generate URLs with UTMs. Example: yoursite.com/product?utm_source=linkship&utm_medium=bio&utm_campaign=bestsellers.

3

Add UTM links to Linkship

Paste the URLs with UTM parameters into your Linkship page. The parameters aren't visible to the user but send data to Google Analytics.

4

Monitor in GA4

In Google Analytics, go to Acquisition → Traffic Acquisition and filter by source=linkship to see all traffic generated by your link in bio.

Preguntas frecuentes

Do I need Google Analytics to use Linkship?+
No. Linkship offers native analytics that are enough for most users. Google Analytics is a complement for those who want advanced conversion tracking on their website.
What are UTM parameters?+
Tags appended to a URL to identify the traffic source in Google Analytics. Example: ?utm_source=linkship signals that the visitor came from your link in bio.
Can I see which links on my page drive the most sales?+
Yes. By using different UTM parameters per link (utm_campaign=product-a, utm_campaign=product-b), you can compare the performance of each link on your page.
Is it compatible with GA4?+
Yes. UTM parameters work with GA4 and show up in traffic acquisition reports. No extra GA4 setup needed to read UTMs.

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